Here s why unique, distinct buildings are viewed as cash cows The answer lies in northern Spain
Twenty years ago, a small town in northern Spain underwent a transformation thanks to the opening of a new museum, the Guggenheim Museum Bilbao. Art tourists flocked to the small town, invigorating its local economy and turning it into a global destination the results of which are now known as the Bilbao Effect.
Surface interviewed a series of renowned architects about how the Bilbao Effect changed them, including Zaha Hadid Architects director and senior designer Patrik Schumacher.
We were well aware that the atmosphere and receptiveness around unusual architecture had really shifted, he said in a statement to Surface. Now, a 上海龙凤论坛sh1f
To celebrate its 20th birthday, the museum is free this weekend just in case you re in northern S上海夜网
[Surface] E.K. Hudson
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