The Bilbao Effect on Real Estate


Here s why unique, distinct buildings are viewed as cash cows The answer lies in northern Spain


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Twenty years ago, a small town in northern Spain underwent a transformation thanks to the opening of a new museum, the Guggenheim Museum Bilbao. Art tourists flocked to the small town, invigorating its local economy and turning it into a global destination the results of which are now known as the Bilbao Effect.

Surface interviewed a series of renowned architects about how the Bilbao Effect changed them, including Zaha Hadid Architects director and senior designer Patrik Schumacher.

We were well aware that the atmosphere and receptiveness around unusual architecture had really shifted, he said in a statement to Surface. Now, a 上海龙凤论坛sh1f

lot of times we hear that we are invited to competitions that are looking for an iconic landmark, which puts the city on the map. So many cities have been trying to do that.

Designed by爱上海龙凤419桑拿

Pritzker Prize-winning architect Frank Gehry, the museum opened on Oct. 18, 1997 and, as of January 2016, has generated about $427 million in direct spending over the past two decades while empl上海贵族宝贝交流区

oying almost 6,900 people.

To celebrate its 20th birthday, the museum is free this weekend just in case you re in northern S上海夜网

pain and hadn t heard of Bilbao.

[Surface] E.K. Hudson

Tags: Architecture and Design, Development, Real Estate Finance
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